Advertising

Posted by : Unknown Kamis, 18 Oktober 2018

Hello! Greetings to You all who want to read my blog.. My name is Muammar Pierre, this is my first assignment in the subject of softskill. Wish u guys can receive the knowledge that I summarize from several sources. Now lets start from the Theory! :)

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The Theory of Writing Advertisement

Advertising Theory

Advertising began after the invention of the printing press in the 15th century. Gutenberg printing machines increase numbers and letters in people. this makes people think about advertising business. Advertising has become a mass business, its initial form was posters, handbills, and classified ads.

Gutenberg Printing Machine in the 15th century

(courtesy of kisspng.com)

Modern advertising actually took place around 1842, when Volney B Palmer first used the term "Advertising Agency". He founded the first advertising agency in Philadelphia, United States.

(( Okay.. Maybe I took too much copy from the book, I'll gonna try to use my own write now..))

So were back now with "What is The Definition of Advertising?"

And so "How to Write or Make a Good Ad?"

The Definition of Advertisement

Lots of definition about Ads. In a general sense, Advertising means offering goods or services to the general public. Advertising is an order news to encourage and persuade people to be interested in the goods or services offered. Advertising is the activity of notifying something, goods, or services through the mass media. Media used, including television, radio, newspapers, magazines, internet, and so on. Advertising serves to offer goods or services to many people through various media.

As you guys know.. Advertising is simply defined as a message that offers a product to be addressed to the public through a medium.
Advertising is only part of the promotion mix, and it has three other elements.. its include Personal Selling, Sales Promotion, Publicity. Whereas the promotional mix is part of the marketing mix, which is still a product, place and price. So advertising is just a small part that contributes to the success of marketing.

And maybe some of you know what Ad's for.. But, let me explain it more spesific k..?

Ad's function are :

Giving an information about the product.
Persuade or influence consumers to consume the product.
Make a good impression about the product.
A communication tool.
To capture audiences.

Well thats was lot of things that you need to read right?
Its really boring as you know.. lets change the topic into "How to make a good Ads" so I can finish this blog and take a break for a lit longer.

Okay first.. a good Ads need to include this 3 things..

1. Can cause an attention

Attention can be addressed in general but it would be better if the attention could be directed specifically to consumers and prospective customers

2. It can be interesting

If the Ads was interesting, it will be noticed, may they will read it, seen it or may be heard.

3. Can cause desire

To be able to cause a desire to buy, we must know someone's motive to buy.

Well maybe some of my friends at the class has same source with me, so.. Im sorry, but ill do more than copying this.. ill mix it.

This is how to write a good ads:

Come up with a catchy, snappy tagline.
Make it memorable.
Use a persuasive technique.
Appeal to the target audience.
Find a way to connect the desires of consumers to what you're advertising.
Make sure all the relevant information is included.
Decide where and when to advertise.

But its just a few things.. Let me add some super point at this list..

Hit them between the eyes with a compelling preposition.
Use a special terms in your ads.
Coupons, if you've ever clipped a coupon, you've responded to direct response advertising.
Make a good caption
Make a good design if you use a brochure or maybe an ads at billboard.
Good layout. ( The human eye is automatically to larger blocks of space over smaller blocks of space)
Use a good or your best sequence for you ads.

Maybe this is all I can share with u guys.. Hope u guys read it clearly and get some knowledge from this weird blog..

I'll make a weird blog things at my blog, like a robo cursor or dark colour for my blog.